We shape OLX’s communication around the idea of mutual value - rooted in authentic, everyday contexts.
We developed the content strategy for OLX Poland and OLX Jobs profiles, and today we manage communication across seven brand profiles on various social media platforms.
We are responsible for communication across OLX Poland’s social media channels (TikTok, Facebook, Instagram).
Our work is driven by the brand’s new positioning, “Everyone Benefits,” with content built around key pillars: electronics, home & garden, and car parts. We focus on native communication - blending trends, real-time marketing (RTM), and VCD formats, while engaging ambassadors who are experts in their respective categories.
We manage OLX Jobs profiles on TikTok, Facebook, and LinkedIn, communicating with both candidates and employers.
We create content tailored to each platform, collaborating with HR expert Monika Smulewicz. Our approach emphasizes authenticity, clear language, and engaging formats that build trust and position the brand as an industry expert.
